Fashion Merchandising, Bachelor of Arts, Bachelor of Science

Available: Online

woman looking at shelves of clothes

The 100% online Bachelor's degree in Fashion Merchandising is offered in the 7 ½ week course schedule (7A/7B) in the fall and spring semesters. Courses are also offered in the summer.  The curriculum has undergone improvements with new courses being introduced to ensure the program remains current and relevant in a fast-paced, changing fashion industry.

Graduates from Sam Houston State University’s Fashion Merchandising Program enter an exciting and dynamic global fashion industry that is constantly changing. Career opportunities are diverse and include retail management, apparel buying, fashion marketing, merchandising for an apparel or accessories line, and special events and promotions.

The Fashion Merchandising Program prepares students academically and in practice for entry-level positions in the fashion industry for both retail and wholesale settings. The senior-level internship requirement provides an excellent opportunity to experience first-hand this exciting industry and provides a transition into the job market following graduation. Students may choose to pursue either a Bachelor of Science or a Bachelor of Arts degree.


All students who complete programs in Fashion Merchandising, Food Service Management, and Interior Design are required to complete a supervised internship of at least 200 hours. Students are provided leads for securing internship opportunities; however, part of the internship experience is securing a suitable position. 

Careers in Fashion Merchandising

  • Fashion Brand Management
  • Retail Buying
  • Retail Planning and Allocation
  • Retail Management
  • Visual Merchandising
  • Fashion Marketing
  • Social Media Strategy and Marketing
  • Wholesale Representative
  • Showroom Management
  • Apparel Supply Chain and Logistics
  • Trend Forecasting
  • Fashion Brand Promotions and Special Events

Program Breakdown

Brief breakdown of the type, or types, of degree(s) available, their length, available enrollment, and estimated cost.
Category Degree Summary
Catalog Entry Bachelor of Arts (B.A.)
Bachelor of Science (B.S.)
Length 120 Credit Hours
Enrollment Fall, Spring, Summer
Tuition/Costs Rates Per Semester

Undergraduate Application Deadlines

  • Fall: August 1
  • Spring: December 1
  • Summer: May 15

Program Coordinator

For specific questions about this program, please contact Dr. Keila Tyner, Program Coordinator, at 936.294.2485 or via email at